What we do
We believe in the power of small data and the importance of how to turn this data into strategic marketing, communication and branding information. Based on ethnographic-inspired qualitative research tools, we are able to plan, execute and develop projects that are designed to solve each client's specific problems.
We assume that what moves the world forward is not the answers but the right questions.
Projects we have
been engaged with:
Minutes we have spent interviewing consumers:
We work with those pillars:
Product | Service tropicalization
Mood forecasting for events
Recruitment for research
Founded in January 2014, we were born as R&C Research and Cultural Analysis.
We operate throughout Brazil grounded on ethics, transparency
As a result, our repurchase rate is 90% and we have fulfilled over 120 projects since then. In 2018, we decided to expand our business and arrived in Israel.
This reinforces our commitment to today's zeitgheist: we are glocal, lean, on-offline.
Consequently, we changed our name to keep up with our growth: now we are ReFuture.
Roberta Nigri has a master’s degree in Research and Fashion Design from Istituto Marangoni in Milan. She has worked in the area of creation and coolhunting of the Valentino S.P.A. in Italy. Since 2011, when she returned to Brazil, she worked with consumer behavior. In 2018 she was selected and took the TIP (Trans-disciplinary Innovation Program) from the Jerusalem University, Israel. She believes that the more knowledge you exchange, the more you own it, and it is the only thing that cannot be taken from anyone. Now she lives in Tel Aviv.
Camila Machion has a university and master's degree in International Relations. Postgraduate in Behavior Research and Consumption by Senai Cetiqt with international module by Future Concept Lab, Milan. Since 2019, she is a PhD student in Social Sciences at PUC-SP with focus on Anthropology. Currently, she is conducting research on the universe of blogs and fashion/beauty digital influencers. She loves music, is coffee-driven, and believes that discipline is the key to success.